DaveCrate is the ultimate in identity-oriented voluntary self-marketing that you pay for. It is a $19,99/month subscription service which offers everything that we decided "geeks" and "nerds" want. Each box contains at least $60 in what we've arbitrarily categorized as "value", much of which is sentimental. Thus, by subscribing to this service, it's like you're being paid to consume incidental trinkets you would have otherwise had no interest in!