So let's talk about HTML5 - the much touted "open web" that kicks proprietary, insecure plugins like Flash, Java, or Silverlight to the curb. Specifically, it adds audio and video handling functionality to the browser specification so that you don't need to use Flash anymore. You just add a <video> tag and bam, you have a functioning video player in your browser. It almost makes handling video and audio in the browser as easy as handling images.